Case Study - pirajees - Mage Marketer

Our Work

Case Study - Pirajees – Redefining Sweet Celebrations in Pune

78%

Revenue Growth

94%

Social Media Reach

86%

SEO Impact

73%

Customer Retention

87%

Sales Impact

Client Overview

Pirajees, a renowned cake shop in Pune, has built a legacy of crafting exquisite cakes and desserts that delight customers for every occasion. Known for its innovative designs, premium ingredients, and impeccable flavors, Pirajees has become a household name for celebrations, offering a wide range of custom cakes, pastries, and confectionery.

Objectives

Pirajees' Goal: Enhance digital presence to increase brand awareness, engage a larger audience, and drive more footfalls and online orders.
Partnership: Mage Marketer collaborated with Pirajees to design a results-driven strategy.
Focus Areas: Expand customer base, Promote unique offerings, Improve online sales.

Market Overview

Pune’s bakery and confectionery market is thriving, driven by a growing culture of celebrating small and large occasions with themed cakes and desserts.

Key Market Trends:

Rising Demand for Customization: Customers increasingly prefer personalized cakes tailored to their celebrations, be it birthdays, anniversaries, or festivals.
Social Media Influence: The visual appeal of cakes plays a significant role, with customers often discovering brands through Instagram and Facebook.
Shift to Online Orders: Convenience-driven consumers are increasingly opting for online platforms for their bakery needs.
Quality-Conscious Consumers: Premium ingredients and unique flavors are top priorities for Pune’s discerning clientele.

Pirajees has capitalized on these trends by offering innovative designs, a wide range of flavors, and seamless online ordering options, ensuring a loyal customer base and steady growth.

Strategy Implementation

Mage Marketer crafted a comprehensive strategy to elevate Pirajees’ digital footprint:

Social Media Optimization: Created engaging Instagram and Facebook campaigns featuring Pirajees’ beautifully crafted cakes, customer reviews, and behind-the-scenes baking processes.
Search Engine Optimization (SEO): Improved local search rankings for keywords like “best cake shop in Pune,” “custom cakes Pune,” and “birthday cakes near me.”
Content Marketing: Published blogs and short videos about cake customization ideas, popular cake trends, and festive specialties.
E-commerce Enhancement: Optimized the online ordering process on the Pirajees website for a seamless user experience, including easy customization and payment options.
Festive Campaigns: Launched targeted campaigns during peak seasons like Ganesh Chaturthi, Christmas, and Valentine’s Day, promoting themed cakes and exclusive offers.
Customer Engagement: Introduced contests and interactive posts, such as “Guess the Cake Flavor,” to engage followers and build community trust.

Results Achieved

78%